Блог 5

27 September 2013, 9:04 am Written by 
Published in Блог
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Прежде всего, хотелось бы сделать оговорку, что на начальном этапе создания любой страницы стоит соблюдать комбинацию из следующих элементов:

Ясный ответ на вопросы пользователя: «Кто вы?», «Что вы предлагаете?» и/или «Что я могу сделать здесь?». Большинство компаний ​​должны дать четкий ответ на эти вопросы так, чтобы каждый посетитель понимал, что он оказался в «нужном месте». Если пользователи в течение нескольких секунд не смогут найти ответ на поставленные вопросы, следующий их шаг – это отказ!
Резонанс с целевой аудиторией. Язык главной страницы должен быть четко настроен на язык целевой аудитории. Старайтесь избегать «корпоративной абракадабры» и устраните все лишнее и отвлекающее.
Ценное предложение. Заголовок и еще раз заголовок! – выразите смысл своего товара или услуги в одном предложении так, чтобы у пользователей не возникло желания поискать что-то лучшее у ваших конкурентов. Решение проблемы – вот о чем необходимо писать; не нужно перечислять технические составляющие оффера.
Юзабилити. Все страницы, показанные ниже, очень удобны - на них легко ориентироваться, в них нет «кричащих» объектов, например, флэш-баннеров, анимаций или других чрезмерно сложных и ненужных элементов. Многие также оптимизированы для мобильных устройств, что является невероятно важным качеством в современном веб-маркетинге.
Призыв к действию (СТА-элемент). На каждой из 15 примеров главной страницы эффективно использованы первичный и вторичный СТА-элементы. Они направляют посетителей к следующему шагу. Например, «Бесплатная пробная версия», «Купить сейчас» или «Подробнее». Помните, что цель главной страницы – заставить посетителей погрузиться глубже в ваш сайт и провести их до конца воронки конверсии.
Общий дизайн. Хорошо продуманная страница - залог успеха в процессе воспитания лояльного отношения пользователей к бренду, настройке связи с целевой аудиторией и продвижении пользователей в воронке конверсии.
Не останавливайтесь на достигнутом. Если вас устраивает коэффициент конверсии вашего ресурса, знайте, что его можно увеличить на 10-50% с помощью несложного сплит-теста главной страницы.

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